Turning Patient Intent into Action

The point of care (POC) cycle begins at the physician’s office. And the last stop? The pharmacy, where the Rx is actually dispensed.

RedSail Technologies offers comprehensive patient and pharmacist engagement solutions to sustain prescription momentum, harnessing the power of the highly trusted pharmacist. Our advanced pharmacy solutions equip pharma marketers to create targeted, customizable programs that leverage trusted pharmacist-patient relationships, advanced technology, and exclusive data insights.

Why PHarmacy?

Pharmacies are the most visited point of care. And with the pharmacist's role rapidly expanding to encompass more clinical services, it’s crucial to cater to these providers while meeting patients where they are.

RedSail offers one-stop access to an important untapped audience: independent pharmacy.

Medication adherence increases 4X with pharmacist counseling.
Source: J Am Pharm Assoc

Independents make up 35% of the industry.
Patients visit their pharmacies 2X more than their primary care physicians.
Source: JAMA

WHY REDSAIL PROGRAMS?

RedSail’s innovative pharmacy engagement solutions help pharma marketers ensure their investment to get prescriptions filled doesn’t fall short at the last mile.

Awareness, Education, and Adherence Campaigns

Transparent Affordability Programs

Smarter Omnichannel Approach

Unfiltered Data

Awareness, Education, and Adherence Campaigns

Serve patients timely messages via text, email, app, or in-person via the pharmacist to engage and boost awareness and adherence. Combine patient campaigns with our in-flow pharmacist alerts, which use data to identify opportunities for patient interventions, such as suggesting vaccinations or prompting refills for lapsed patients.

Transparent Affordability Programs

Utilize in-pharmacy workflows to offer copay assistance to patients in real time through programs like vouchers, discount cards, and sponsored drug manufacturer support. Inject copay assistance based on payer response and include your own patient messaging via SMS, email, app, etc.

Smarter Omnichannel Approach

RedSail breaks the typical engagement silos, providing a single solution for provider and patient engagement, for education and affordability, and for omnichannel communications—streamline your message across texts, emails, print, patient portals, and the pharmacist’s software.

Unfiltered Data

Harness RedSail’s owned data—an exclusive combination of patient, location, and claim information—that’s not available with point-solution vendors. Design campaigns with highly targeted demographics, refine affordability programs, and optimize outreach with continuous improvement.

Tailored Pharma Services Throughout the Drug Lifecycle

RedSail provides customized programs to support every phase of your drug's lifecycle to maximize patient outcomes. Explore branded and unbranded campaign opportunities from product launch to maturity.

For Drug Launch

New drugs require substantial efforts in awareness-building, provider and patient education, and affordability solutions, as well as the data to adjust and improve rollout efforts. RedSail provides pharma services to address all these needs.

  • Educate Before First Fill: Ensure pharmacists and patients have the information they need. Leverage unbranded disease state consulting in-pharmacy and share information about medication eligibility and affordability programs.
  • Remove Barriers to Fill: Seamlessly integrate automated conversions to avoid prior authorization delays, ensuring patients leave the pharmacy with their medication and providers have an easy prescription-writing experience.
  • Gain Data-Driven Insights: Use RedSail’s exclusive prescription data to fine-tune launch strategies in the crucial early months.

For Medication Adherence

Drive sustained success with automated pharmacy-based actions paired with trusted relationships to enhance patient engagement and improve refill rates.

  • Streamline Affordability Programs: Assist patients through real-time application of automated vouchers and coupons that help reduce out-of-pocket expense at the point of dispense.
  • Engage Patient Education: Deliver patient messaging and education through trusted interactions and preferred channels. Use pharmacist consulting for titration steps and refill reminders.
  • Leverage Pharmacist Prompts: These targeted programs are designed to fit seamlessly into standard pharmacy workflows, improving adherence while supporting your brand objectives.

For Established Products

Even mature products with high volumes and less promotional investment can benefit from RedSail’s prescription solutions. Extend the reach of your sales force to maximize long-term value.

  • Deliver Pharmacist Messaging: Leverage our platforms to deliver timely, relevant messaging to pharmacists about product updates and benefits (banner ads in pharmacy management systems, unbranded webinars for CE, email, and newsletter campaigns).
  • Recover Lapsed Patients: Help pharmacists identify and recover patients who may have abandoned therapy. Patients will receive encouragement to resume treatment when they’re at the counter for another reason.
  • Convert Rejected Claims: Use auto conversion to achieve real-time paid response to ensure patient receives brand therapy while in-store.

Added Program Benefits

  • Clinical+ Engagement Platform: Drive your real-time patient outreach via their preferred channel, using an advanced, pharmacy-integrated platform.
  • Proprietary Pharmacy Switch: Experience tightly integrated, data-enriching programs made possible by PowerLine, our pharmacy switch (aka claims engine).
  • In-Workflow Impact: Create a seamless engagement approach by supporting pharmacists in-workflow and reaching patients at the counter and beyond.
  • New Patient Education and Lapsed Patient Recovery: Target patient behavior, demographics, and geography with ability to display interventions at the right place within workflow.
  • Customized Programs: Design highly targeted campaigns with multiple, flexible touchpoints throughout the patient experience and drug lifecycle.
  • Clinical Pharmacist Coaches: Get 1:1 support and program improvement recommendations from our in-house team of pharmacists.

The RedSail INDEPENDENT PHARMACY NETWORK

~16,000 pharmacies + 50 MILLION+ active Patients & Growing
35% OF A 94+ Billion-Dollar Independent pharmacy industry

Engage Patients & Pharmacists at the Point of Care

Ready to harness the power of independent pharmacy? Fill out the form to discuss your campaign goals with our team.